The CARDI BODEGA
DoorDash
What makes more noise than an album launch?
Introducing the Cardi Bodega: where culture meets commerce, giving fans access to Cardi’s latest album plus a curated selection of her favorite products. To launch it, we took it back to her roots, to her hometown, New York City, where bodegas are part of daily life. Dashers hit the streets across all five boroughs, leaking “Bodega Baddie” with the kind of loud, unforgettable energy only Cardi can bring.
Find our bikers out on the streets, and unlock access to DoorDash’s virtual The Cardi Bodega, which hosts a mix of sips and snacks curated by Cardi herself and signed CDs and Vinyl of Am I The Drama?
RECOGNITION
ROLE
Conceptual Creative
Creative Lead
CATEGORY
Brand Activation
Social
PRODUCTION
Agency: Superette
Producer: MikeTeeVee