The CARDI BODEGA

DoorDash

Dashers leaked Cardi B’s new album on the streets of New York before it was officially released.

700M+ impressions
+26% traffic to app
Fastest album to go platinum in RIAA history
Unlocked new partnership opportunities

Introducing The Cardi Bodega: where culture meets commerce, giving fans access to signed albums plus a mix of sips and snacks curated by Cardi herself. To launch it, we took it back to her roots, to her hometown New York City. Dashers hit the streets across all five boroughs, leaking “Bodega Baddie” with the kind of loud, unforgettable energy only Cardi can bring.

 

CASE STUDY

 

CAMPAIGN

ART DIRECTION

 

RECOGNITION

Ad Age

USA Today

NBC News

Hot New Hip Hop

The Grape Juice

ROLE

Conceptual Creative

Creative Lead

CATEGORY

Brand Activation

Social

Product

Brand Partnership

PRODUCTION

Agency: Superette

Producer: MikeTeeVee

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