The CARDI BODEGA
DoorDash
Dashers leaked Cardi B’s new album on the streets of New York before it was officially released.
700M+ impressions
+26% traffic to app
Fastest album to go platinum in RIAA history
Unlocked new partnership opportunities
Introducing The Cardi Bodega: where culture meets commerce, giving fans access to signed albums plus a mix of sips and snacks curated by Cardi herself. To launch it, we took it back to her roots, to her hometown New York City. Dashers hit the streets across all five boroughs, leaking “Bodega Baddie” with the kind of loud, unforgettable energy only Cardi can bring.
CASE STUDY
CAMPAIGN
ART DIRECTION
RECOGNITION
ROLE
Conceptual Creative
Creative Lead
CATEGORY
Brand Activation
Social
Product
Brand Partnership
PRODUCTION
Agency: Superette
Producer: MikeTeeVee