GIVE YOURSELF A PASS

DoorDash (DashPass)

When you save big on orders, you can afford to give yourself a pass.

Life keeps getting busier, pricier, and more exhausting, so we created a campaign that gives people a break. Give Yourself a Pass is a celebration of guilt-free convenience, reminding consumers that DashPass isn’t an indulgence, it’s a smart way to protect their time, and their wallets. With savings on every order, DashPass empowers people to say a big yes to what matters and a confident no to what doesn’t.

Developed by Superette, DoorDash’s in-house creative studio, and directed by Tim Godsall, the campaign brought a fresh, relatable tone to affordability, reframing delivery as a financially savvy tool for everyday life, not a luxury. The result is a playful yet empathetic platform that proves doing less doesn’t have to cost more.

ADDITIONAL FILM