GIVE SOUP A BREAK
DoorDash
To raise awareness for the health and wellness category, we asked customers to “give soup a break.”
2M+ impressions on launch
$223M+ in sales throughout the campaign
CASE STUDY
Less than 25% of DoorDash customers knew that they could get their meds delivered but they already turned to the platform while feeling under the weather.
We transformed the most-ordered food item during cold and flu season into a SOUPerstar to spread the word about the health and wellness category. We petitioned for soup to get a day off using a script and a melody.
FILMS
We then turned to one of the world’s top animation content creators, Sam Cotton, to anthropomorphize a version of our character and kickoff the social musical. Both Mathias Lynge and SmallBu Animation contributed to the campaign.
The results were extremely positive, with feedback from fans such as “I hate ads but this is f*cking beautiful” and “when this banger dropping on Spotify?”
ART DIRECTION
