To raise awareness for the health and wellness category, we asked customers to “give soup a break.”

CASE STUDY

Less than 25% of DoorDash customers knew that they could get their meds delivered but they already turned to the platform while feeling under the weather. So, we transformed the most-ordered food item during cold and flu season into a SOUPerstar to spread the word about the health and wellness category. We petitioned for soup to get a day off using a script and a melody that we passed off to our music house. We then turned to one of world’s top animation content creators, Sam Cotton, to anthropomorphize a version of our character and kickoff the social musical.

FILMS

The results were extremely positive, with feedback from fans such as “I hate ads but this is f*cking beautiful” and “when this banger dropping on Spotify?”. We received over +2M impressions in the first few days of launch as well as over $223M in sales throughout the length of the campaign.