Here to help you win the holidays.

Aligning with the platform’s annual holiday sales event, DoorDash created a 360º campaign to shed light on the guilt some people may feel about using DoorDash during the holiday season. From forgotten gifts to burnt cookies, the campaign highlights how the platform makes it so easy and affordable to win the season that users probably don’t want anyone knowing they used them. We also collaborated with social media influencers to create more video content, including Jordan The Stallion, Jordan Firstman, and Sunday Scaries, extending the reach to their tens of millions of followers.

For the first time, our holiday campaign focused on growing New Verticals (Retail, Gifting and Alcohol). We took a multi-step approach, starting with a teaser phase that gave DashPass members exclusive value.

ADDITIONAL FILMS

The results speak for themselves. New Verticals growth hit all-time highs. We exceeded our goal by nearly 20% for customers who tried New Verticals for the first time. Gifting awareness and orders went up, with millions of customers ordering their gifts through DoorDash. Customers saved money. We reached a 126% increase year-over-year with our customers and saved them millions of dollars in savings. We proved DoorDash can handle last-minute gifts, with 99% of recipients getting their gifts on time. This holiday season, we didn’t just meet our goals, we changed how customers use DoorDash.