FOOD IS LIFE [NBA x DOORDASH]
For every NBA moment, there is a flavor on DoorDash. In 2020, DoorDash announced its partnership with the NBA. This partnership underscored the focus of empowering local economies, supporting Black-owned businesses, and using our platform to create change. We kicked off the announcement with two campaigns: Food is Life (partnership announcement) and Play it Forward (social campaign supporting Black-owned businesses). Days from project kickoff to delivery: 10.
TV / VIDEO
SOCIAL
PAID MEDIA
PLAY IT FORWARD [NBA x DOORDASH]
Our brand activation encouraged consumers to support black-owned restaurants with the help of 11 NBA players who informed their social media followers about their favorite black-owned restaurants on DoorDash. These restaurants (plus more!) were then featured in the black-owned restaurants ‘$0 Delivery Fee’ carousel in app and $1 per order was donated to the National Urban League for the month of August 2020 (Black Owned Business Month). I also put my copywriter hat on and named this one.
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© 2024 Sarah Saltonstall
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