SUPER BOWL XLVIII OPENING ANIMATION
FOX Sports
For the first time ever, the Super Bowl was set to take place in the New York metropolitan area.
111.5 million views
$4 million+ in airtime
10 weeks in 30 seconds
STILLS
"These young designers' ambition and incredible work ethic were an inspiration to our team at FOX Sports."
– Michael D. | VP of Design, FOX Sports
PROCESS
FOX Sports sought a distinctive design approach for this classic American tradition through fresh, NYC-inspired concepts for the animated show title and graphics package. Collaborated with animators, industrial designers, sound designers and more to conceptualize and develop secondary motion design materials for the 2014 FOX Sports Super Bowl. For more information on our project visit this site.
ROLES
Conceptual Creative
Designer
CATEGORY
Film