THE FUTURE OF CARS
BMW
Envisioning what the controls, input modalities and the look and feel could be in future BMW automobiles.
The automobile is our passport to freedom, allowing us to travel far and wide, where we can build new memories or expand upon the existing; it is also our return ticket to home. The ability to pursue the past, the present, and the future with a trusty companion is the freedom to live. We set out to create the ultimate driving experience.
The project drove intensely researched human machine interface concepts for BMW geared towards improving the interiors and exteriors of the automobile user experience with innovations in technology, safety, and comfort. The work involved ideation, concept development, physical and materials prototyping and production of projected prototypes as proof of concept.