Connecting our users online and offline through meaningful marketing strategies and activations.

ACTIVATION

Event marketing in partnership with Netflix at rooftop bars in San Francisco, Los Angeles, New York and Chicago. To announce their new film Set It Up, we activated a full digital takeover of The League’s in-app concierges, social media handles and main homepage feed. We reached new audiences and allowed members of The League to connect in a unique way no dating app had offered before. The League’s local interest-based chatrooms encouraged people to organize offline meetups, participate in the Global Viewing Party event in app, and earn complementary memberships and upgrades for sharing their viewing parties on social, amongst other offerings.