SET IT UP
Netflix and The League
Connecting our users online and offline through meaningful marketing strategies and activations.
ACTIVATION
Event marketing in partnership with Netflix to announce their new film Set It Up, we activated a full digital takeover of The League’s in-app concierges, social media handles and main homepage feed. We reached new audiences and allowed members to connect in a unique way no dating app had offered before.
ART DIRECTION
PHOTOGRAPHY
The League’s local interest-based chatrooms encouraged people to organize offline meetups, participate in the Global Viewing Party event in app, and earn complementary memberships and upgrades for sharing their viewing parties on social, amongst other offerings.
RECOGNITION
ROLES
Design Lead
Art Director
Photographer
CATEGORY
Brand Activations
Social
Product