TIMEOUT, ORDER IN
DoorDash
Order during the ad breaks so you never miss a moment of the game.
521,488,782 impressions
$67 million+ in orders
100,000+ new customers
CASE STUDY
A full-funnel, integrated campaign around one of America's most popular obsessions: fall football. As a non-sponsor of the NFL, the Timeout Order In campaign turned ad breaks into the perfect opportunity to become top of mind for viewers to order and never miss a second of the game.
ADDITIONAL FILMS
The campaign featured Brendan Hunt, the lovably odd Coach Beard from Ted Lasso, and leveraged high impact media across College GameDay and NFL to meet fans where they are.
ON-AIR INTEGRATION
We had live coverage support from ESPN, and aired more than 176 commercials throughout the NFL and College Football season. We strategically purchased media for pre-kickoff and timeouts, and followed that up with additional placements throughout the game.
We sponsored pre-game shows like College Game Day and the Pat McAfee Show to get our message across. We also had a partnership with the DraftKings fantasy platform. Our campaign was tied to in-app promotions and offers, which drove incremental orders.
SOCIAL
RECOGNITION
ROLE
Conceptual Creative
Senior Art Director
CATEGORY
Film
PRODUCTION
Agency: Superette
Director: Speck & Gordon
Production: Furlined