TIMEOUT, ORDER IN

DoorDash

Order during the ad breaks so you never miss a moment of the game.

521,488,782 impressions
$67 million+ in orders
100,000+ new customers

CASE STUDY

A full-funnel, integrated campaign around one of America's most popular obsessions: fall football. As a non-sponsor of the NFL, the Timeout Order In campaign turned ad breaks into the perfect opportunity to become top of mind for viewers to order and never miss a second of the game.

 

ADDITIONAL FILMS

The campaign featured Brendan Hunt, the lovably odd Coach Beard from Ted Lasso, and leveraged high impact media across College GameDay and NFL to meet fans where they are.

 

ON-AIR INTEGRATION

We had live coverage support from ESPN, and aired more than 176 commercials throughout the NFL and College Football season. We strategically purchased media for pre-kickoff and timeouts, and followed that up with additional placements throughout the game.

We sponsored pre-game shows like College Game Day and the Pat McAfee Show to get our message across. We also had a partnership with the DraftKings fantasy platform. Our campaign was tied to in-app promotions and offers, which drove incremental orders.

 

SOCIAL

 

RECOGNITION

Muse by Clio

ROLE

Conceptual Creative

Senior Art Director

CATEGORY

Film

PRODUCTION

Agency: Superette

Director: Speck & Gordon

Production: Furlined

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