On International Women’s Day, we unveiled our new platform and historic partnership with WNBA All-Star Chiney Ogwumike.

FILM (ENTER THE ZONE)

WNBA, NBA and DoorDash

The partnership launched with a new :30 spot titled Enter The Zone, marking the first time in over a decade that a non-endemic brand has featured a solo WNBA athlete in a national advertisement, elevating the representation of women in media.

26+ pieces of coverage

40+ US states opted in

Helped 100s of Women-owned businesses

PHOTOGRAPHY

PLATFORM (MADE BY WOMEN)

DoorDash

Made by Women highlights independent Women-owned businesses and entrepreneurs.

For every order from a Made by Women restaurant in March, we donated $1 to the James Beard Foundation Women’s Leadership Programs. The in-app and digital platform aimed to champion Women-owned businesses and uplift women voices.

Learn more about the campaign initiative, which was made by a team of all women!

BRAND ACTIVATION

We commissioned Naomi Vona to create a series of collage portraits to celebrate Women-owned businesses all year long on our social channels. Our team sent the original, physical collages to the respective entrepreneurs as keepsakes and as a thank you for their partnership with DoorDash.

PORTRAITS

"As a woman trying to balance it all, it is critical to show the world that we will continue to break glass ceilings every day and lift each other up. On International Women's Day, we recognize that women are bosses, and our mission is to open up doors for the next generation to run through."

- Chiney Ogwumike

BEHIND THE SCENES

But wait, there’s more!

We executed our campaign with the Brooklyn Nets, inviting fans to Enter The Zone at a local level.

Another major brand heard zoned in on the world we created and wanted in…find out who!

RECOGNITION

AdAge

Adweek

Muse by Clio

Marketing Dive

Yahoo Sports

ESPN Radio

Sports Business Journal

ROLES

Art Director

Motion Designer

Photo Retoucher

Designer

MADE BY WOMEN

Social Impact

Platform

Product

Print

Illustrator: Naomi Vona

Photography: Mofilm

ENTER THE ZONE

360º Campaign

Film

Partnership

Director: Brian Beletic

Production: SMUGGLER

Photographer: Corey Jenkins

TACO BELL

Brand Activation

Product

Animation: Brand New School

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