On International Women’s Day, we unveiled our new platform and historic partnership with WNBA All-Star Chiney Ogwumike.
FILM (ENTER THE ZONE)
WNBA, NBA and DoorDash
The partnership launched with a new :30 spot titled Enter The Zone, marking the first time in over a decade that a non-endemic brand has featured a solo WNBA athlete in a national advertisement, elevating the representation of women in media.
26+ pieces of coverage
40+ US states opted in
Helped 100s of Women-owned businesses
PHOTOGRAPHY



PLATFORM (MADE BY WOMEN)
DoorDash
Made by Women highlights independent Women-owned businesses and entrepreneurs.


For every order from a Made by Women restaurant in March, we donated $1 to the James Beard Foundation Women’s Leadership Programs. The in-app and digital platform aimed to champion Women-owned businesses and uplift women voices.
Learn more about the campaign initiative, which was made by a team of all women!
BRAND ACTIVATION

We commissioned Naomi Vona to create a series of collage portraits to celebrate Women-owned businesses all year long on our social channels. Our team sent the original, physical collages to the respective entrepreneurs as keepsakes and as a thank you for their partnership with DoorDash.
PORTRAITS
"As a woman trying to balance it all, it is critical to show the world that we will continue to break glass ceilings every day and lift each other up. On International Women's Day, we recognize that women are bosses, and our mission is to open up doors for the next generation to run through."
- Chiney Ogwumike
BEHIND THE SCENES
But wait, there’s more!
We executed our campaign with the Brooklyn Nets, inviting fans to Enter The Zone at a local level.
Another major brand heard zoned in on the world we created and wanted in…find out who!
RECOGNITION
ROLES
Art Director
Motion Designer
Photo Retoucher
Designer
MADE BY WOMEN
Social Impact
Platform
Product
Illustrator: Naomi Vona
Photography: Mofilm
ENTER THE ZONE
360º Campaign
Film
Partnership
Director: Brian Beletic
Production: SMUGGLER
Photographer: Corey Jenkins
TACO BELL
Brand Activation
Product
Animation: Brand New School