EAT CUTE DATING APP

Shake Shack and DoorDash

A spicy dating site for singles where you can break the ice over your shared love for buffalo chicken sandwiches.

120+ outlets
Featured on Access Hollywood
Increased sales by 4x

CASE STUDY

DoorDash and Shake Shack partnered to create the first-ever dating site to empower singles to connect on Valentine’s Day. Customers were encouraged to visit “LetsEatCute.com” where they could then swipe, match, and get a code for a free Buffalo Chicken Sandwich.

DIGITAL PLACEMENTS

The campaign expanded to Instagram and TikTok, partnering with influencers @therealrahulrai and @averagefashionblogger to share their candid dating advice and experiences on the platform.

WILD POSTINGS

The campaign included organic social plays, leaked wild postings, and other creative strategies to help spread the word about the promotion.

RECOGNITION

One Show Merit Award: Brand Partnerships

One Show Merit Award: Brand-Side Initiated & Originated Projects

Thrillist

Protocol

Tasting Table

The Counter

Marketing Dive

Hypebae

ROLE

Conceptual Creative

Senior Art Director

Brand Identity

Motion Designer

CATEGORY

Brand Activation

Partnership

PRODUCTION

Devsu

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