EAT CUTE DATING APP
Shake Shack and DoorDash
A spicy, limited-time dating site for singles where you can break the ice over your shared love for Shake Shack’s new Buffalo Chicken Sandwich.
120+ outlets
Featured on Access Hollywood
Increased sales by 4x
CASE STUDY
For Valentine’s Day, DoorDash and Shake Shack partnered to empower singles by helping them break the ice and spice things up with the Buffalo Chicken Sandwich. We created the first-ever mobile dating site for spicy chicken sandwich lovers. Customers were encouraged to visit “LetsEatCute.com” where they could then swipe, match, and get a code for a free Buffalo Chicken Sandwich.
DIGITAL PLACEMENTS
The campaign expanded to Instagram and TikTok, partnering with influencers @therealrahulrai and @averagefashionblogger to share their candid dating advice and experiences on the platform.
WILD POSTINGS
The campaign included organic social plays, leaked wild postings, and other creative strategies to help spread the word about the promotion.
RECOGNITION
One Show Merit Award: Brand Partnerships
One Show Merit Award: Brand-Side Initiated & Originated Projects
ROLE
Conceptual Creative
Senior Art Director
Brand Identity
Motion Designer
CATEGORY
Brand Activation
Partnership
PRODUCTION