EAT CUTE DATING APP [SHAKE SHACK x DOORDASH]

A spicy, limited-time dating site for singles where you can break the ice over your shared love for Shake Shack’s new Buffalo Chicken Sandwich.

For Valentine’s Day 2022, DoorDash and Shake Shack partnered to empower singles by helping them break the ice and spice things up with the Buffalo Chicken Sandwich. We created the first-ever mobile dating site for spicy chicken sandwich lovers. Customers were encouraged to visit “LetsEatCute.com” where they could then swipe, match, and get a code for a free Buffalo Chicken Sandwich. The campaign included influencers dating IRL, organic social plays, and other creative strategies to help spread the word about the promotion….which ultimately was featured on Access Hollywood!