From court to community.

NBA and DoorDash

18M+ social reach
275× surge in ‘Black-owned restaurant’ searches
and sales rose 50%

To announce DoorDash’s partnership with the NBA, we launched a multifaceted campaign blending brand storytelling with community impact.

PLAY IT FORWARD: BRAND ACTIVATION

Play It Forward is a social-first campaign powered by 11 NBA players spotlighting their favorite Black-owned restaurants on DoorDash, encouraging fans to order and amplify.

Restaurants featured in the campaign received $0 delivery fees, and $1 per order was donated to the National Urban League during Black Business Month. I named the campaign that led the messaging across all channels.

For every NBA moment, there is a flavor on DoorDash.

FOOD IS LIFE {FILM :30)

Food is Life was our anthem campaign. An energetic, multi-platform film that connected iconic NBA moments with the food culture that fuels fandom. Rolled out across TV, digital, and social, it positioned DoorDash as the NBA’s official delivery partner by celebrating the flavor of the game.

SOCIAL