Designing experiences from swipe to real life.

OOH (AIRPORT SECURITY BINS)

As the fifth hire and first in marketing/design, I led design across brand, product and growth, creating a cohesive identity that matched the app’s premium, curated approach to dating. My work spanned user onboarding, in-app, and localized growth campaigns.

Our campaign’s hero line, “get me off Tinder,” captured a cultural truth and sparked recognition, instantly setting The League apart as the dating app for people who were done with dating apps.

PHOTOGRAPHY

UX: THE LEAGUE APP

OOH: TIMES SQUARE

ROLES

Design Lead

Art Director

Photographer

UX

Motion Designer

Growth Marketer

CATEGORY

Branding

Brand Activations

OOH

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